Two women standing close together, smiling, in a well-lit room with a table that has pink Paper Grocery bags labeled "Glossier", glasses, and flowers.

Experiential Marketing Agency in Boston

Barnastics is an experiential marketing agency in Boston producing brand activations, pop-ups, and live experiences for lifestyle, fashion, and wellness brands.

Let’s Build an Experience
  • BuzzFeed logo with black and red text on a white background
  • Blue 3D cube logo with the words "Clio Art Fair" and the subtitle "The Anti-Fair for Independent Artists"
  • Verizon logo with black background, white text, and red check mark on the letter 'n'.
  • Panda Express logo featuring a panda bear with text 'Panda Express Chinese Kitchen' in a circular design.
  • Illustrated letter 'U' filled with various abstract patterns and shapes, with the word 'Unilever' written below in cursive.
  • Neon sign that reads 'HOT ONES' with a cartoon hot chicken with a flame on its head.
  • Logo of P&G, a blue sphere with white text 'P&G' in the center.
  • Red and black emergency exit sign with the word "EXIT" in bold red letters.
  • Black background with the words 'COM PLEX' in large white bold letters.
  • Black background with a white rectangular text box reading "TRESemmé" in large letters.

  • Brand activations & pop-ups

  • Product launches & press moments

  • Retail & in-store experiences

  • Influencer & media events

  • Full-service production & execution

Experiential Services for Boston Experiences

Why Brands Activate in Boston

Boston is a hub for innovation, education, and culture—making it a strategic market for experiential marketing and brand activations.
With world-class universities, a thriving tech and biotech ecosystem, and a highly engaged, intellectually curious audience, brands activate in Boston to build credibility and long-term connection. From Seaport and Back Bay to Cambridge and the Innovation District, experiential campaigns here are designed to spark conversation, drive trial, and translate seamlessly from in-person moments to digital reach. Barnastics helps brands stand out in Boston with immersive pop-ups, campus-adjacent activations, and live experiences built for influence, relevance, and measurable impact.

Montale Paris x Sephora — In-Store Brand Activation (Boston)

Concept: Luxury fragrance brand activation designed to drive in-store engagement through personalized interaction and sensory immersion.
What We Did:

  • Led experiential concept development and brand activation strategy

  • Designed branded pop-up layout + visual styling

  • Managed staffing, production, and event coordination

Result: Elevated the in-store retail experience, increased dwell time, and invited discovery through a curated, story-driven scent moment—connecting Sephora shoppers to Montale Paris through guided sensory engagement.

- This activation highlights Barnastics’ approach to retail and in-store brand experiences—blending strategy, design, and execution to create meaningful consumer connection.

A woman shopping in a store, holding a shopping bag, talking to a cashier. She is wearing a black jacket and is holding a small object near her nose.
Pink and white macarons with Montale perfume bottle labeled Velvet Fantasy on a white surface
Explore more brand activations →

Planning a Brand Activation or an Experiential Event in Boston?

Let’s Build an Experience

  • An experiential marketing agency designs and produces live brand experiences that create emotional connection and real-world engagement. This includes brand activations, pop-ups, product launches, wellness events, and immersive experiences that audiences remember, share, and associate with your brand long after the event ends.

  • Barnastics produces experiential brand activations, including pop-ups, product launches, wellness events, influencer and media experiences, corporate activations, and immersive brand moments. Each experience is custom-built around your brand goals, audience, and the market you’re activating in.

  • Absolutely. Many of the brands we work with activate nationally or regionally. Barnastics regularly produces events for out-of-market brands, managing everything from planning and logistics to local execution and production oversight.

  • We work across lifestyle-driven industries, including wellness, beauty, fashion, food & beverage, spirits, technology, and consumer brands. Our approach is especially effective for brands that value storytelling, in-person connection, and culturally relevant experiences.

  • Yes. While our strategic framework remains consistent, every activation is tailored to the city, venue, audience behavior, and cultural context. We design experiences that feel authentic to the market while staying true to your brand.

  • Barnastics blends creative strategy with executional expertise. We focus on experiences people actually feel—not just see—prioritizing emotional connection, shareability, and seamless production. Our work is designed to resonate both in-person and online.

  • It starts with a conversation. We’ll learn about your goals, audience, timeline, and vision, then recommend an experiential approach aligned with your brand and market. From there, we move into concept development and production planning.

Frequently Asked Questions