Influencer & Brand Kits Designed for Experiential Campaigns

Influencer & PR kits built to get unboxed, shared, and remembered — as part of larger brand activations.

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Open white box filled with white packing peanuts, with a pink box labeled 'Salt & Stone' resting on top.

Influencer kits aren’t just boxes—they’re moments in moments.


Influencer and brand kits are no longer just PR mailers — they’re strategic experiential touchpoints designed to spark organic content, extend campaign reach, and reinforce brand storytelling beyond a single moment.

At Barnastics, we design influencer and brand kits as part of a larger experiential ecosystem — supporting pop-ups, launches, brand activations, and integrated campaigns across physical and digital channels.

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What We Mean by Influencer & Brand Kits

Our influencer and brand kits are custom, experience-driven packages built to be:

  • Unboxed on social

  • Shared authentically

  • Remembered long after delivery

These kits are often used to:

  • Seed anticipation ahead of a launch or activation

  • Extend the lifespan of a live experience

  • Equip creators, press, or partners with a tangible brand moment

This is not swag. This is experiential storytelling in physical form.

How Brand Kits Support Experiential Marketing

Influencer and brand kits work best when they support — not replace — live or digital experiences.

We most often deploy kits alongside:

  • Brand activations

  • Pop-ups and mobile installations

  • Product launches

  • Influencer-led moments

  • Market entry campaigns

  • City-specific activations (NYC, Miami, LA, etc.)

A well-executed kit becomes an extension of the experience — delivering the same narrative, visual language, and emotional impact in a format designed for sharing.

What We Handle

Hello!

We manage influencer and brand kits end-to-end, including:

  • Concept & creative direction

  • Kit structure & experience design

  • Packaging and presentation strategy

  • Product sourcing & curation

  • Messaging & unboxing flow

  • Production coordination

  • Fulfillment & delivery logistics

Everything is designed to align with your broader campaign goals — not as a one-off asset.

When Brands Typically Get This Wrong

Most brand kits fail because they:

  • Are treated as merchandise instead of experiences

  • Lack a clear story or purpose

  • Feel disconnected from the larger campaign

  • Prioritize volume over intention

  • Ignore how creators actually share content

We approach kits the same way we approach live activations: with strategy first, aesthetics second, and logistics fully accounted for.

Who This Is For

This service is ideal for brands that:

  • Are planning or executing brand activations

  • Want creators to amplify a live or upcoming experience

  • Need a physical touchpoint to support digital campaigns

  • Are launching in a new city or market

  • Want intentional, not mass-produced, influencer outreach

If you’re looking for bulk swag or generic PR boxes, we’re likely not the right fit.

Influencer and brand kits are most often produced in tandem with:

  • Brand Activations

  • Pop-Up & Mobile Experiences

  • City-Specific Campaigns

  • Launch Strategy & Campaign Design

They are a supporting layer, not a standalone tactic.

How This Fits Into Our Services

If you’re planning a launch, activation, or experiential campaign and want influencer and brand kits that actually extend the experience, we’d love to talk.

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